3 Free Web Tools to Improve Your Marketing

By Ann Robb / On May.23.2014 / In / Width

3 Free Web Tools to Improve Your Marketing

We are always on the look-out for free or low cost tools to help our clients improve their marketing and save them money.  Here are three free tools that can help with different aspects of your marketing.  There are plenty more we can share and if you subscribe to our newsletter you'll get regular updates.   

1.  Free Website Builder  - Wix.com

Wix.com a free website builder, "no coding skills needed.  Choose a design, begin customizing and be online instantly".   We think this is a good short term option if you just need a simple information only website.

Advantages

Disadvantages

Lots of templates to choose from

Templates have varying levels of complexity

Most have responsive design

Free sites must carry Wix advertising

Free images can be customised

Need premium plan for ecommerce sites

 

2.  Free Animated Videos - Powtoon

Powtoon free animated videos "Allows  someone with no technical or design skills to create engaging professional 'look and feel' animated presentations". We think it's a good introduction to online video and if you have the creative skills to develop a script. 

Advantages

Disadvantages

Free length of 5 minutes

Video branded Powtoon with outro

Easy to follow process

Music choice is limited

Add own art to personalise for your brand

May take several attempts at successful script

 

3.  Free Social Media Tool - Social Mention

Social Mention Is popular among social media enthusiasts.  It monitors over one hundred social media sites and analyses data in more depth.  We think it should be used  in conjunction with other free tools like How Sociable to measure competitors social media presence.

Advantages

Disadvantages

Strength/ sentiment/ passion/ reach measured

Lots of features to need to refer to FAQs

Send you negative posts to respond

Not always reliable; alerts disabled sometimes

 

We hope you have found this information helpful.  Sign up to your newsletter to ensure to get further updates or contact us if we can help with your marketing info@the-marketing-mentor.com

Image courtesy of Stuart Miles / FreeDigitalPhotos.net